Iqwat, a next-gen family tree-based social community app, partnered with ImmersiveData.ai to embed AI into its core functionality, creating a safer, smarter, and more engaging user experience. The app needed intelligent moderation, AI-driven content suggestions, and automated community growth through smart recommendations.
We integrated a content moderation engine using natural language understanding (NLU) to flag offensive, misleading, or inappropriate content in real time. The system also employs image recognition to detect and block harmful visuals.
To boost user engagement, a Generative AI module suggests personalized posts—festive greetings, family updates, or story prompts—based on context, relationships, and previous interactions. An AI recommendation engine further analyzes user behavior and connections to suggest potential family links, helping users discover long-lost relatives or expand their network organically.
These features are built with privacy-first design, ensuring all AI models run in a secure and governed environment, with user control over suggestions and visibility.
Results:
50% reduction in reported content issues
3x increase in daily active users within 3 months
2x growth in verified family tree connections via AI recommendations
This AI-infused platform offers a compelling blueprint for how social networks can evolve—safe, personal, and deeply rooted in community-building through ethical and explainable AI.